In its efforts to diversify its investments and revenue sources, A’ayan Real Estate Co., in partnership with Kuwait Finance House Real Estate Co., established Force Holding Co. Force Holding is a company that specializes in the establishing, managing, equipping and servicing health clubs and GYMs. Stretch Fitness Center opened in Salmiya in late 2010, is the company’s first fully fledged health club. It was designed and equipped according to the latest standards and technologies. The caters for different segments of the market and has two distinct male and female facilities. Olympia Sporting Goods Co. is another subsidiary, and is one of the leading sporting goods and equipment providers in the State of Kuwait. It represents a number of well know top International brands and fitness equipment manufacturers.